Master Data Management

Master data management (MDM) is meant to deliver a near real-time, hub-based and synchronized master record of information to any seat or point of view in the organization.

Master records are created with data that is defined, integrated and reconciled from multiple systems (customer relationship management, financial, supply chain, marketing etc.) and classified by type (e.g. product master, customer master, location master etc.).

MDM is often pursued by data type through programs that address Customer data integration (CDI) or product information management (PIM), though many observers believe true MDM requires reconciliation of all data types.

Critical to MDM are the notions of data quality and matching, which technology tools can help to automate.

Why Enterprise Master Data Quality Management Matters ?

Data is the lifeblood of business. That’s why we all invest so much in the strategic applications that consume and manipulate that data – everything from CRM and ERP, to Data Warehousing, MDM & CDI, Business Intelligence, Customer Analytics and Compliance.

These applications are only as good as the data that fuels them. Poor quality data can increase costs, frustrates customers, lead to missed sales and marketing opportunities, unreliable reports, poor decision-making and inadequate or delinquent compliance to regulatory or corporate governance.

Data DNA
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